Market - Research Proposal ExampleThis necessity also entails multiple other concepts of marketing that encompasses the techniques based on which the factors related to customer dissatisfaction are identified and apprehended in an effective manner (Pearson Education, Inc., 2010).In relation to the above context, the proposal will be mainly designed for gathering the viewpoints of the customers in determining their satisfaction level towards the purchase made in relation to the selected product of ‘Cornish pasty’. In this proposal, multiple outcomes that project the emergence of customer complaints concerning the above product from domestic as well as international levels will also be evaluated. If seen from a logical perspective, it can be stated that the rise within the compliant levels amid the customers towards the selected product might impose greater level of threat to the business process of the company involved in manufacturing the product in the business markets of the UK (Cornish Pasty Association, 2015).
